Africa boasts some of the world’s fastest-growing economies. IPTA’s platform was set up with the optic to offer full transparency, control, and reporting for all financial transactions.
Bearing that in mind, after our initial meeting with the client, our idea while rethinking the logo of IPTA was to make it very corporate as most banking logos would be. However, the client was after something which would make his new concept stand out. Therefore, designing something ‘uncommon’ was the way to go. We ended up with a cyber-neon style branding which the client immediately fell for, leading to the creation of a series of collaterals as well as his online presence which we dressed using just the colours and identity’s fluid shapes and curves.