B-Wi – Freedom Creative Studio

A collaboration with xavïer.co

Business
With
Innovation

B-Wi is a Mauritius-based company that provides small and medium enterprises (SMEs) locally as well as internationally, with a 360-solution covering all their administrative needs which can sometimes prove to be a tedious process. From accounting to taxation procedures, law-related services or anything else that could help a business owner really focus on running their said business, B-Wi is a one-stop-shop, put together during the COVID-19 pandemic, where each issue meets its solution dealt within a 24/7, innovative and trustworthy manner.

Business With Innovation

B-Wi is a Mauritius-based company that provides small and medium enterprises (SMEs) locally as well as internationally, with a 360-solution covering all their administrative needs which can sometimes prove to be a tedious process. From accounting to taxation procedures, law-related services or anything else that could help a business owner really focus on running his said business, B-Wi is a one-stop-shop, put together during the COVID-19 pandemic, where each issue meets its solution dealt within a 24/7, innovative and trustworthy manner.

French Version

Creole Version

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Our Role
Identity Design • Brand World Development • Art Direction • Advertising Video • Brand & Concept Consultancy

Brief
We were initially hired to provide the client with the 3 featured videos above. Instead, after the client was presented with a brand new identity rooting from a very unique concept that we crafted, we ended up bagging a solid contract including the merch design, marketing, advertising and social media campaign as well as a whole website which we have closely collaborated on with the Fourlines Design Studio team.

Services We Provided

Art Direction

Consultancy

Graphic Design

Video Animation

Typically, a Mauritian can speak very fluently or at least understand 2 languages if not even more, one of them being Creole, the mother tongue. ‘Pa kas tet’ means chill out, take it easy…relax. Being a very well-known expression that Mauritians often use, almost too often, the client specifically requested that his tagline and style used throughout the whole branding was very local, warm and friendly while staying professional as this would speak to the people he would later be targeting during his marketing.

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“B wi”, also pronounced “Ah b wi”, is a well-known Mauritian creole slang literally translated to “of course”, where the answer to a favor would, therefore, obviously be “YES”.

#funfact