B-Wi

Business
With
Innovation

B-Wi is a Mauritius-based company that provides small and medium enterprises (SMEs) locally as well as internationally, with a 360-solution covering all their administrative needs which can sometimes prove to be a tedious process. From accounting to taxation procedures, law-related services or anything else that could help a business owner really focus on running his said business, B-Wi is a one-stop-shop, put together during the COVID-19 pandemic, where each issue meets its solution dealt within a 24/7, innovative and trustworthy manner.

Business With Innovation

B-Wi is a Mauritius-based company that provides small and medium enterprises (SMEs) locally as well as internationally, with a 360-solution covering all their administrative needs which can sometimes prove to be a tedious process. From accounting to taxation procedures, law-related services or anything else that could help a business owner really focus on running his said business, B-Wi is a one-stop-shop, put together during the COVID-19 pandemic, where each issue meets its solution dealt within a 24/7, innovative and trustworthy manner.

Our Role
Identity Design • Brand World Development • Art Direction • Advertising Video • Brand & Concept Consultancy

Brief
We were initially hired to provide the client with the 3 featured videos above. Instead, after the client’s presentation of his vision, we ended up crafting a brand new identity flavoured with a very unique concept as well as a complete brand world including shapes, colours, backgrounds, images etc.

Typically, a Mauritian can speak very fluently or at least understand 2 languages if not even more, one of them being Creole, the mother tongue. ‘Pa kas tet’ means chill out, take it easy…relax. Being a very well-known expression that Mauritians often use, almost too often, the client specifically requested that his tagline and style used throughout the whole branding was very tropical, warm and friendly while staying professional as this would speak to the people he would later be targeting during his marketing. 

“B wi”, also pronounced “Ah b wi”, is a well-known Mauritian creole slang literally translated to “of course”, where the answer to a favor would, therefore, obviously be “YES”.

#funfact

Craft From Scratch?

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